How We Built a Scalable Headless E-commerce Platform to Handle 5X Traffic Spikes
We built a scalable headless e-commerce platform designed to handle massive traffic spikes without compromising speed, user experience, or reliability. Powered by a modern headless architecture, optimized caching layers, and a lightning-fast frontend, the system supports real-time inventory, seamless checkouts, and peak performance during heavy load events like sales, festivals, and promotions.
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Conversion Rate Increase
Average Order Value (AOV)
Uptime Guarantee
Platform Launch Duration
Project Gallery
Visual showcase of the final deliverables, user interface, and key features in action.

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Customer Profile

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Project Deep Dive
Understanding the technical architecture, challenges, and innovative solutions implemented.
- Ultrafast Loading Speed
- Future-Proof Scalability
- Easy future integrations (POS, mobile apps, marketplaces)
- Intelligent Search Algorithm
- Dynamic Faceted Filtering
- User Context Analyzer
- Checkout Optimization
- One-Click Checkout
- Minimalist Functionality
- 3-step checkout with minimal fields
- Automatic cart restore on refresh/device change
- Integrated multiple payment gateways (Stripe, Razorpay)
- Edge caching for product and category pages
- Redis for cart + inventory sync
- Image optimization with next/image
- Multi-region CDN
- Automatic failover routing
- 40–60% improvement in global latency
The Complete Journey
Dive deep into the strategy, execution, and measurable results that made this project a success.
The Challenge
Ciseco was operating on a dated monolithic e-commerce platform that simply couldn’t keep up with modern customer expectations.
Slow page loads, limited flexibility, and high cart abandonment were stunting growth especially during peak traffic events.
Every promotional campaign triggered performance issues: pages froze, carts failed to sync, and revenue leaked at scale.
Beyond performance, the platform lacked the ability to personalize customer journeys, offer dynamic product discovery, or adapt to evolving business logic.
Ciseco needed more than a template solution they needed a custom, high-performance system engineered for scale and long-term growth.
The Solution
We designed a future-ready headless commerce architecture built for speed, intelligence, and scalability.
The frontend was rebuilt with Next.js for instant load times, SEO strength, and a frictionless shopping experience.
The real breakthrough came from integrating an AI-Driven Product Discovery Engine powered by advanced NLP. This enabled:
- Intelligent natural-language search
- Dynamic, real-time product recommendations
- Personalized product journeys for every visitor
By fully decoupling the frontend and backend, we unlocked the flexibility for Ciseco to introduce new features, update workflows, and scale globally — without rewriting the entire system.
The Result
The transformation was immediate and measurable.
The platform now delivers a lightning-fast, hyper-personalized shopping experience across all devices, even under heavy load.
Ciseco achieved:
- Significantly higher conversion rates
- A major uplift in Average Order Value (AOV)
- Zero downtime during peak campaigns
- Faster time-to-market for new features
- A strong, compounding return on investment
This case study shows that a modern, custom headless build isn’t just an upgrade it’s the fastest, most sustainable route to exponential e-commerce growth.
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Project Timeline
A detailed breakdown of project phases and key milestones achieved throughout development.
Discovery & Strategy
4 Weeks
Deep dive on existing platform, comprehensive user research, and defining the complete product roadmap.
Core Platform Build
8 Weeks
Setting up the robust headless backend, API integration, and key database architecture.
Features & UX/UI
8 Weeks
Custom front-end development, implementing AI search, and advanced checkout flow with payment gateways.
Testing & Launch
4 Weeks
Comprehensive load testing, User Acceptance Testing (UAT), and seamless platform migration with zero downtime.
"We worked with Asynx Pvt. Ltd. on an e-commerce platform project. From a client’s perspective, what stood out was their understanding that development goes beyond simply delivering requirements, it’s about identifying opportunities to enhance performance and overall experience. For example, when we requested certain integrations, the team proactively analyzed potential performance issues and proposed effective solutions to address slowness. They also maintained consistent communication throughout the project, providing regular updates that helped sustain confidence and clarity. Their proactive mindset and transparent communication made the collaboration smooth, professional, and result-driven."
Patricia Rae
Director, Startup Oyi.